The Litmus Team’s Favorite Emails of November 2022

November is one of the busiest months when it comes to the inbox. With tons of vendors sending lots of e-mails about their Black Friday and Cyber Monday income, you can quickly get bogged down by the noise! This is why it’s important for entrepreneurs to pull out all the stops to ensure that their email messages cut by the noise.

Below are the e-mail that stood out to us in the course of this fast paced thirty day period:


Subject Line: Personalization is right here!

Hunter Boots

Right here at Litmus, we appreciate all issues personalized, so this email caught our focus from the issue line by yourself. This e mail allowed shoppers to insert personalization to their Hunter boots. Every single electronic mail was personalized to the receiver working with CRM information and displayed their name on the header image of the boots. We loved this aspect of basic, nevertheless pretty powerful personalization.


Matter Line:  &Mail: Consider your woman to &pizza or Pete Davidson will

This e mail built us LOL, practically 😆. Not only had been we hooked by the amusing matter line— when we opened the electronic mail we were being then taken care of with an astounding homage to aged faculty chain e-mails. Wonderful!


Topic Line: Completely ready for Black Friday?
Preview Text: Get shade-matched in advance of the big event.


This was a wonderful, useful email that established alone apart from the other “big sale coming” sort messages. It gives the recipient a hint of what is coming, but with an action that can be taken now. It also teases how the favorites provide out, generating urgency. We really like the clean structure and crystal clear messaging—it’s truly concentrated and obvious.

Porter Street

Subject Line: Mmmarbling
Preview Text: “These are some of the most effective steaks I’ve at any time eaten.”

Porter Road

Right away when we observed the subject line we just had to open! It’s great when email messages include things like some information tidbits—like how this just one describes what chuck is and why marbling is a excellent factor. When a firm is so specialised with their emphasis like this a person, buyers are far more probable to seem to them for quick-to-recognize, expert information. Style and design-smart, we genuinely like the font variations and weights at the leading. It reads almost like a particular news bulletin, but seems truly impactful and streamlined.


Subject matter Line: 30% OFF | Include 👏 IT 👏 ALL 👏 TO 👏 CART
Preview Text: You get an excess 30% off on sale models. So, why not?

The use of emojis in the topic line is very impactful and caught our attention. Once you open up the e-mail, it matches the vibrancy of the topic line. The banner and modest animated GIFs increase just ample motion to peak our desire. The yellow and lime green design makes it thrilling and urgent, furthermore the big yellow splat is enjoyable! Overall, the organic and natural shapes and copy have a youthful, fashionable vibe. We also like how there is not way too numerous pics of issues to store it focuses far more so on developing an enjoyable emotion so you are going to want to simply click.

Kate Spade

Matter Line: The Black Friday celebration is right here!

Kate Spade

This e mail from Kate Spade was despatched through the build up to Black Friday. What we appreciate most about this email is the use of a countdown timer to generate urgency inside the e-mail. Just from seeing the clock tick down got us thrilled for the upcoming sale. A different good component of this e mail is the use of a expose by hiding the impression of the goods, it encourages the recipient to revisit the e mail which will have dynamically changed at the time the sale was reside.


Subject matter Line: Cyber Monday Sale: Help save up to 75%
Preview Text: The 1-working day sale starts off now, in addition in inventory and prepared to ship collections inside. 


This email from Lumens was personalized for each individual receiver. It showed items suitable to types that the recipient experienced shown curiosity in on their site. It also shown encouraged solutions, which included ones that the receiver had possibly interacted with formerly, or types that would be ideal to acquire with the first item.


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