Redirecting vs Domain Mapping: Understanding The Differences

Do you have multiple domains or websites with different Australian Domain names in Australia? If yes, you might come across the two essential terms of the world of  Domain Hosting in Australia to manage the different domain names, i.e. Domain Redirect and Domain Mapping. 

These terms might confuse you as both are used to manage multiple domains. But they are managing the domain in highly different ways. 

One is to direct the web traffic from different domain names to a single destination. The other is to control the different websites with different domain names from a unified platform. 

So, here in this article, let’s understand both terms with examples and then see their differences for higher clarity.

Domain Redirecting

Redirecting is the process of directing the website traffic from one URL to another. 

For, e.g. suppose you own the three domains for your cake-bakery shop ( name: Cake for you) cake4u.com, cake4u.in, and cakeforyou.com. Now, if you have redirected two of these websites to cake4u.com, anyone who enters any of the domain names among the three will land on the webpage cake4u.com.

Domain Mapping

Domain mapping is also a process to manage the domain URL, but in this, the website owner doesn’t direct the web traffic to one domain; instead, they manage individual domains from a single platform. 

Suppose you operate an online store that has several sub-domains. There is probably a knowledge centre, a service domain,  and a product domain. Now, if you map all these domains to your primary domain name, you can access all of them from one CMS (content management system) like WordPress.

Domain Redirecting vs. Domain Mapping

AspectRedirectingDomain Mapping
PurposeRedirects website traffic from one URL to anotherConnect multiple domains to a single website
SEO ImplicationsIt may impact SEO, leading to lower search engine rankingIt doesn’t impact SEO but indirectly boosts it by maintaining consistency in branding.
User ExperienceRedirecting might confuse the users about the real domain name, leading to a decline in the user experience.It provides a seamless user experience, as multiple domains lead to the same content.
Cost ConsiderationsGenerally cost-effective, often done through server configuration or CMSIt may involve additional costs for registering and maintaining multiple domains.
Use of Multiple DomainsTypically redirects domains to a single destinationAllows multiple domains to point to the same website content
Geographic TargetingIt does not provide geographic targetingIt can use country code top-level domains (ccTLD) for geographic targeting
Brand IssueBrand issues can arise due to the different domain names.No brand issues arise due to the domain map.

Conclusion

Redirecting and domain mapping are used essentially to maintain the online presence, but both techniques serve their unique purposes. If you have multiple domains and want all of these domains to reach on a single website, use Redirecting. Or, if you want to manage the different domains from one place, use domain mapping.

Understanding the difference between both techniques’ differences and knowing their use cases will help you determine the right technique required to fulfil your objectives. 

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