Cowboys ownership showing true colors with tease of ‘major business announcement’ this offseason

The Dallas Cowboys feel determined to allow this offseason be about something and every thing other than bettering the on-the-industry item and committing to advancing the franchise towards a sixth Lombardi Trophy. And a Tuesday afternoon tease from the entrance workplace only furthers the sideshow.

United states Today’s Jori Epstein tweeted that the group will host a “major small business announcement press conference” on Wednesday, promising group owner Jerry Jones alongside with distinctive VIP attendees.

And then she requested followers to weigh on on what the announcement might be. Social media not only opened Pandora’s box, they picked it up and dumped the contents all above the floor in a gigantic, messy pile.

The replies ended up, predictably, all more than the map. Jokes about setting up curtains at the stadium. Jokes about tripling ticket charges. Jokes about items. Jokes about bringing aboard new corporate sponsors. Jokes about Jerry upgrading his yacht. Jokes about an imminent modify in ownership.

The dark humor route is an effortless a person to get this offseason. The Cowboys appear to be in the headlines a lot, but for all the completely wrong good reasons.

There was the total weakening of the roster with the Amari Cooper trade and La’el Collins release, with important minor return coming back to the staff. There was the Randy Gregory snafu that saw them announce the re-signing of the move rusher, only to have him again out of the deal an hour later centered on contract language.

The club adopted their standard pattern of sitting on their palms for the duration of no cost agency, inspite of releasing up plenty of funds to perform with. They brought in James Washington and Dante Fowler and Ryan Nall just about every could turn out to be a sensible pickup, but none can just be identified as a needle-mover in this, the league’s most lively free company period in latest memory.

And then there had been the scandals. Multiple scandals. Scandals of the belly-turning range that are certainly no laughing matter. The form that could possibly have appeared also a great deal of a stretch even on the old Dallas cleaning soap opera, but are even so taking part in out now in actual time just before the fanbase’s eyes, with attorneys and legal jargon and formal court stories and sleazy facts and non-disclosure agreements and key hush cash payments and phrases like “extortion.”

Jerry Jones has nonetheless to response major issues about these most troubling allegations with any type of substance in anyway.

So certainly, observers will definitely suppose the worst (or at least the most ludicrous) when the Jones relatives trots out the outdated razzle-dazzle schtick of featuring some shiny new issue more than right here made to immediate everyone’s interest from the raging dumpster fire over there.

It’s effortless to poke entertaining at the Cowboys “major business announcement,” but the truth continues to be that the crew has not been to the meeting championship sport in a quarter-century. They acquired humiliated ideal out of the wild-card round previous year, and have only taken techniques backward in the 3 months considering that.

So any push meeting that doesn’t right deal with rising wins and minimizing losses will come across as tone-deaf at ideal, downright negligent at worst.

The Joneses have explained for many years that there are 4 pillars to the family members small business of operating the Dallas Cowboys: Tradition, Opposition, Enterprise, and Enjoyment.

They are promising that Wednesday’s announcement will provide just one of all those pillars.

Just not the one followers care about most.

And regardless of what it ends up getting, whether it’s some new function to be held at the household stadium, a splashy large-bucks sponsorship deal, or possibly some still left-industry foray into cryptocurrency (or whatever the next major factor is this week), a single factor can now be taken to the financial institution.

For Cowboys enthusiasts, winning football games is a simple issue of black and white. But they’ll most likely be viewing pink as the billionaires who run the silver and blue the moment all over again seem to be hell-bent on demonstrating that they treatment most about the eco-friendly.